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The language of envelopes

Envelopes communicate

The main aim of a designer or marketing professional is to make sure that the reply envelope relates two key messages "open me!" and "respond."

Every part of the envelope has something to say.

  • The paper they are made of.
  • The format, folds and flaps.
  • The window(s).
  • The inside and outside, their front and back.
  • The colours and inks have something to say and so do those which don't have them.
  • The gumming.
  • The envelopes also speak an administrative language, of postal regulations and postal rates.

And they also speak - or may have to speak - a very technical language, that of inserting machines; if they don't, they won't pass the control of mechanical posting systems.

More information about: Envelopes communicate

Index of: Envelopes

Envelopes

National and international associations, through their organizations, publications and congresses, are witnesses to the reality, to the evolution of the world of the envelope and its manufacturers

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